Articles, book chapters, podcasts, and videos that were assigned during The Practice of Content Strategy course in 2024. The course was led by Scott Kubie, director of Content Career Accelerator.
<aside> <img src="/icons/downward_blue.svg" alt="/icons/downward_blue.svg" width="40px" /> Module 01 - Content Strategy Foundations
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<aside> <img src="/icons/downward_blue.svg" alt="/icons/downward_blue.svg" width="40px" /> Module 02 - Discovery
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<aside> <img src="/icons/downward_blue.svg" alt="/icons/downward_blue.svg" width="40px" /> Module 03 - Planning Content Strategy Work
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<aside> <img src="/icons/downward_blue.svg" alt="/icons/downward_blue.svg" width="40px" /> Module 04 - Setting Strategy
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<aside> <img src="/icons/downward_blue.svg" alt="/icons/downward_blue.svg" width="40px" /> Module 05 - Operationalizing Strategy
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<aside> <img src="/icons/downward_blue.svg" alt="/icons/downward_blue.svg" width="40px" /> Module 06 - Content and Your Career
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<aside> <img src="/icons/downward_blue.svg" alt="/icons/downward_blue.svg" width="40px" /> Books
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<aside> <img src="/icons/downward_blue.svg" alt="/icons/downward_blue.svg" width="40px" /> Additional References
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Overview & Outline
The Practice of Content Strategy | training course
Abstract
Get expert guidance and hands-on experience with the fundamental tools and methods of content strategy, a planning discipline for digital content of all kinds.
Whether you’re new to content strategy, transitioning from a related role, or already working as a content strategist, this course will deepen your understanding of the practice of content strategy.
<aside> <img src="/icons/clothes-button_blue.svg" alt="/icons/clothes-button_blue.svg" width="40px" /> Note: The Practice of Content Strategy is an introductory course. It does not represent the full scope of the content strategy universe, nor all of the important voices within it. If you know of a great resource we’ve missed that should be included in future editions, send us a note!
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<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Understanding what content strategy is, what it’s not, where it comes from, and its core ideas.
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The Elements of Content Strategy, Chapter 1
Erin Kissane, 2011
The Elements of Content Strategy by Erin Kissane - Read Online
The Discipline of Content Strategy
Kristina Halvorson, 2008
The Discipline of Content Strategy
Content Strategy: The Philosophy of Data
Rachel Lovinger, 2007
Content Strategy: The Philosophy of Data - Boxes and Arrows
The Web Project Guide, Chapter 9 - Develop a Strategy for Your Content
Barker and Vilhauer, 2021
Develop a Strategy for Your Content
Book chapter.
Episode 9: Develop a Strategy for Your Content (w/ Kristina Halvorson)
Related podcast episode with Kristina Halvorson
Content and Design Are Inseparable Work Partners
Jared Spool, 2015